The gap between web savvy hoteliers and those failing to embrace online distribution grows exponentially each year as new Internet marketing and distribution strategies, practices, technologies, and behaviors are tested and measured. The industry changes so rapidly that the challenge of staying ahead of the curve is virtually impossible if not impractical. Yet, there is a generally accepted fundamental level of competency a hotel professional should demonstrate.

HeBS, in coordination with the hotel company, can structure company sponsored course work culminated in a certification program to assure that employees capture the fundamentals and become online distribution and marketing professionals. The certification program includes a series of courses, readings, and practices that serve as a professional basis in transitioning staff toward the new job title of eMarketing or eDistribution Manager.

HeBS e-Learning Programs are delivered in a highly interactive format and contribute immensely to the professional development of the member hotels’ executives and managers. Many of the techniques and fundamental approaches will be based on the graduate courses at NYU's Preston Robert Tisch Center for Hospitality, Tourism and Travel Administration, where HeBS’ Chief eBusiness Strategist teaches four graduate courses as an adjunct professor on "eDistribution Systems in Hospitality", "eCRM", e-Knowledge Systems" and "e-Travel".

Name of HeBS Service:
Internet Marketing and Distribution Certification

Consulting Service Type:
Course work, reading materials, face to face didactic lessons, distance learning (Phone and/or video conferencing)

This HeBS service is ideal for:
Major hotel brands, hotel management companies, hotel marketing companies, or multi-property lodging companies

HeBS Service Features:

• Suggested readings
• PowerPoint and interactive discussions
• Final examination and certification (Score 75 or above)
• The eBusiness Certification Topics:
• Online Evaluation
• Competitive Analysis
• Technology Review
• Direct Online Distribution Channel
• Indirect Online Distribution Channel
• eMarketing in Hospitality
• Website Optimization Strategy
• Search Engine Strategy
• Link Popularity
• Email Marketing
• Customer Email Capture Strategy
• Pay-per-click Marketing