Strategic Linking Services

Strategic Linking in hospitality and its important by-product, Link Popularity, are part of the hotelier's toolkit for building a robust Web presence and taking advantage of the Direct Online Channel. Strategic Linking achieves two important goals: a) exposes your website to incremental traffic and highly qualified potential bookers, and b) builds your website's Link Popularity, a crucial criteria used by the search engines to determine how to rank the website in the search engine results.

HeBS will audit your existing strategic linking strategies and link popularity, conceptualize, budget and launch strategic linking marketing campaigns including ongoing reporting and consultation. This includes developing the Strategic Linking and Link Popularity Strategy for the property, identifying key market segments and feeder markets, developing the Budget Proposal, managing ongoing Strategic Linking campaigns, and providing monthly reporting of Link Popularity, Visits and ROI.

HeBS Strategic Linking Services include:

• Boost Link Popularity of the website site
• Improve the Google PageRank
• List Hotel on regional and local directories
• List Hotel on directories relevant to Key Customer Segments