Hotel Website Optimization Strategy & SEO

Why use SEO Optimization experts like HeBS? Hospitality eBusiness Strategies is one of the pioneers in Search Engine Optimization (SEO) in the hospitality and travel space. Our in-house SEO experts have been involved in SEO optimizations since 1995. HeBS has implemented best SEO practices for over 500 hotel, resort and vacation rental companies, including many major hotel brands, independent and franchised hotels, CVBs, resorts and casinos.

Solid, Time-Tested Hotel Website SEO Methodology:

HeBS employs a very holistic and business-oriented approach in evaluating the website’s search-friendliness and coming up with the right strategy to improve SEO on the hotel website, which inevitably leads to more website traffic, better conversions and higher ROIs:

• HeBS performs its proprietary Best Practices Utilization Website Audit to determine the weaknesses in the overall search-engine friendliness of the website.
• HeBS issues its proprietary Property-Specific Hotel Questionnaires to clearly understand a) the business of the property, b) sources of revenue, c) key customer segments, d) occupancy trends, e) transient vs. group business, etc.
• Based on our Web presence and business analysis, we then evaluate the hotel website and its textual and visual content. We propose missing content e.g. business travel, meetings, weddings, family travel, etc to add fresh, highly relevant and deep textual content to the site.
• Once we have the content in place we do the actual search engine optimization of each page on the site: H1 and H2 headers, keyword density of the body copy, page title, descriptions tags and keyword tags. Best practices require that we use unique set of keyword terms and meta data on every web page.
• Once we perform the above, we look into the Link Popularity (LP) of the site and its main pages and develop a strategy to boost the LP of the site: listings on important hotel and travel directories, destination portals, luxury travel directories, spa directories and sites, dining and restaurant directories, honeymoon and wedding directories and portals, business travel and meeting planning sites, family travel sites, etc.

HeBS will make sure the hotel website is optimized for:

• Travel consumers: the site must describe all aspects of the hotel product and services.
  
• Search engines: for premier placement in the search engines, the site H1 headers, body copy (keyword density), page titles, description tags and meta tags must adhere to best practices.
  

Features:

Step 1. Develop/Enhance the Website Copy Blueprint

• Edit and enhance existing website content
  
• Develop new content or pages for missing content, including content addressing all key customer segments, area attractions, etc.
  
• Foreign language pages (optional)
  
• Destination Web Strategy
  • Position the property as the hero of the destination
  • Create or update the Area Travel Guide
  • Create or update the Event Calendar

Step 2. Hotel SEO Webiste Blueprint:

• Optimize website and new content for premier placement on the main search engines
  
• Keyword density: Home Page + Main Pages
  
• Headers on Home Page + Main pages
• Page Titles, Description tags, and Keyword Tags
• Develop the website SEO blueprint and send to hotel for approval

Request a quote for an optimization of your website!