Search Marketing Services

Search Marketing has become the most popular online advertising format, and they are an essential component of the hotel direct online distribution strategy. HeBS is one of the very early adopters of Pay-per-click (PPC) Marketing. Our consultants have been actively using and managing PPC campaigns for clients since 1997. Over the years HeBS has managed the PPC marketing campaigns of hundreds of hotel companies, from large hotel brands to small boutique properties. This expertise translates into saving precious marketing dollars for its clients.

HeBS helps smart hotel marketers successfully use search marketing by proposing a search marketing budget, registering the website on the major search engines, conducting a keyword analysis on a regular basis, setting up and managing the PPC accounts, and providing ongoing reporting of all campaigns.

HeBS’ Search Engine Marketing Services Include:

• Search Engine Registrations
• Organic Search
• Keyword Buys (PPC) campaigns
• Local Search
• Paid Inclusions
• Meta Search
• Mobile Search
• Web 2.0 Search