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*Hospitality eBusiness Strategies Receives "Official Honoree" Distinction for the 12th Annual Webby Awards in 2008 - the only award within the hotel category this year. Read the press release here.

*View a live recording of the recent HeBS and StarCite webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing."

*Read EyeforTravel's Interview with Max Starkov, HeBS' Chief eBusiness Strategist.

*Read our latest article:
"Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices" February 2008.

*Hospitality eBusiness Strategies to Present at Eye for Travel’s Social Media Strategies for Travel Conference in San Francisco. Click here to read more.

*Hospitality eBusiness Strategies wins three Adrian Awards - two Gold awards and one Bronze award in the Web Marketing category for its clients.

*One of the leading hotel management and development companies in the United States retaines HeBS to revamp its Internet marketing strategy, boost its Internet marketing presence, and significantly increase ROIs from property websites. Jan, 2008

*A major California hotel management company retains HeBS to overhaul its Internet Marketing Strategy, provide state-of-the-art analytics, eCRM and Direct Internet marketing and distribution strategies, Jan 2008

 
 

 



Identify Directions, New Business and Distribution Models

Hospitality eBusiness Strategies conducts customized and comprehensive Market Research Study and Analysis consulting projects to identify directions, new business models, direct and indirect Web distribution models and trends in hotel online distribution, which greatly assist the hotel brand in setting its strategy for the future.

We have conducted Market Research Studies for a number of major brands, hotel management companies, major resorts and casinos, and hotel representation companies.

Staying consistent with our methodology and to maximize the benefits for the lodging company, HeBS conducts pre-analysis in order to benchmark the hotel brand’s current online distribution strategies. The pre-analysis consists of: a questionnaire for each of the hotel brand’s markets and discussions with the hotel brand’s executives.

Based on our expertise and the results of the Market Research Study and Analysis, HeBS prepares a comprehensive report "Market Research Study for Hotel Brand on Online Distribution and Recommendations for Hotel Brand’s Online Distribution Strategy in the next year and beyond" (multi-page report). Once completed, the Study is sent to the hotel brand for review. If required, HeBS makes a face-to-face presentation of the Market Research Study findings and recommendations at agreed upon date.


Name of HeBS Service:
Market Research Study and Analysis

Consulting Service Type:
Written 50+page Report + Consultation

This HeBS service is ideal for:
Major brands, hotel management companies, major resorts and casinos, and hotel representation companies

HeBS Service: Sample Features:

  • Executive Summary
  • The Big Picture of online distribution
  • Changing mix of online travel
  • Travel suppliers vs. Online Intermediaries
  • Intermediary Market
  • Best practices and latest trends
  • Case studies
  • Online Hospitality Marketplace
  • Room bookings per distribution channel
  • Offline vs. online hotel distribution
  • Voice vs. Electronic hotel distribution
  • GDS vs. Internet distribution
  • Direct vs. Indirect online distribution
  • Best practices and case studies
  • Online Business Travel Marketplace
  • Online managed business travel
  • Online unmanaged business travel
  • Online meeting planners market
  • Know your online customer
  • Customer eKnowledge
  • Online lookers vs. Online bookers
  • Online brand loyalty
  • Customer acquisition and retention
  • Total Online Distribution in Hospitality
  • Competitive landscape
  • Best practices and latest trends
  • Case studies
  • How to deal with online discounters
  • “Spheres of Web Distribution Influence”
  • Direct Online Channel
  • Distribution via hotel website
  • Website Optimization
  • eCRM and Customer retention
  • Hotel website vs. intermediaries
  • Search Engine Strategy
  • Destination Web Strategy
  • Online affiliate programs
  • Lowest Rate Guarantees
  • PPC Marketing
  • Email Marketing
  • Case studies
  • Indirect Online Channel
  • Merchant Model
  • Opaque Rate Model
  • Agency model
  • New emerging models
  • Competitive landscape for each of the models
  • Trends and players for each of the models
  • Case studies
  • Recommendations and action plan
  • Conduct 3-month post market research review
  • Written multi-page report

 


 
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