Audit the Auditors: Internet Presence and Marketing Strategy Audit

Who is auditing the auditor? Allow HeBS principals to evaluate the existing Internet presence and Internet marketing strategy. Make sure your in-house e-Commerce department or outside Internet marketing vendor is adhering to all best practices and generating the return you deserve. HeBS principals have over 13 years of Internet marketing and website re-design + optimization experience, have created many of the best practices in the field, publish extensively in this field, and teach best practices in graduate programs.

Includes:

• Assessment of the current website assets
• Website “Best Practices Utilization Indicator”
• Best practices utilization
• Evaluation of marketing budget and current marketing programs and performance
• Search Marketing
• Email Marketing
• Strategic Linking
• Online Sponsorships
• Recommendations and Action Plan
• Written Report delivered within 30 days from Effective Date