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Website Gap Analysis, Action Plan and Recommendations
As the pioneers for over 13 years in Internet strategies in hospitality and destination marketing, HeBS will audit the existing website for best practices utilization and identify site gaps and weaknesses. We will identify action steps and concrete recommendations to address the weaknesses of the current website and existing Internet marketing strategies that require immediate attention.
Hotel & Resort Website Gap Analysis, Action Plan and Recommendations
Features:
- Best Practices Utilization Analysis
- Comp Set Analysis
- Website Navigation Audit and Recommendations
- Website Customer Segmentation
- Audit the site’s user-friendliness
- Audit the site’s search engine-friendliness
- Audit the site’s lead generation-friendliness
- Audit the site’s interactivity and Web 2.0 readiness
- Action Plan and Recommendations
- Written Report
Brand Website Gap Analysis, Optimization Audit and Recommendations
Direct Internet Distribution for any hotel brand or multi-property website starts and ends with the brand website, so the goal is clear: fully audit the brand website, compare with best practices, perform optimization analysis and come up with recommendations to drastically improve the website user-friendliness, search engine-friendliness and travel booker-friendliness.
Features:
- Audit and benchmark the brand website using over 200 data analysis points
- Comprehensive gap analysis
- Over 200 points of comp set comparison and analysis
- Identify areas of weakness as well as reflect best practices for the websites to be user friendly, search engine friendly, and booker friendly.
- Special emphasis on site usability, customer segmentation, trust building, conversion and IBE functionality
Audit & Analysis Charts:
- Summary Table
- Search Functionality
- Reservation Functionality
- Website Navigation
- Rates & Specials Strategy
- Dynamic Packaging
- Rich Media
- Website Copy + Descriptions
- Destination Web Strategy
- Property Section
- e-CRM
- Building Trust
- Book with Confidence and Best Rate Guarantee
- Loyalty Program (LP)
- Customer Segmentation
- Business Travel
- Leisure Travel Segment
- Lifestyle Activities
- Group Travel
- Meetings & Events
- Weddings + Honeymoons
- Search Engine Friendliness
- Web 2.0/Social Media
- The Audit and Analysis Charts contain over 200 data analysis points.
- Includes best practices and recommendations
- Over 60 plus pages written report
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